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Social Media is best managed by PR professionals and not the digital experts – hurrah!


That’s it. It’s official. According to today’s (May 19th) 2010 McCann Erickson Social Media Index (completed by senior marketing and comms practitioners no less!), Social Media is best managed by PR professionals and not the digital experts. And we at Finn couldn’t agree more! Social Media is Public Relations in its purest form. It requires … Continue reading